Announce every tap release
in one click.
Stop retyping the same release announcement into your email tool, Facebook, and Instagram. Tapline is brewery marketing software that sends it everywhere the moment the beer is ready.
🍻 Limited Release: Bourbon Barrel Stout
Aged 12 months in oak barrels. On tap and in cans starting Friday at 4 PM, taproom only while supplies last.
Every release becomes a race against three separate posting tools
A new tap release means three posts
The beer is ready, but now you have to write the Instagram caption, the Facebook post, and the email — separately, in three different tabs, with three different image crops.
Email gets skipped
Social feels faster, so email — one of the highest-converting channels you have — gets treated as an afterthought or skipped on busy release days.
Announcements go out late
By the time all three posts are written and published, the taproom is already filling up and the "just dropped" moment has passed.
One form. Every channel. Done.
One form for the whole release
Type the beer name, style, and availability once. Tapline formats it for email and both social feeds automatically.
Your mailing list gets the news too
Every release email goes out to your subscriber list automatically — no separate email tool, no copy-pasting into a campaign builder.
Facebook and Instagram, synced
Your release photo posts to both feeds in the same moment your email sends, so social and email never feel out of step.
Announce in under a minute
Connect your accounts once. After that, a release announcement takes as long as it takes to type the beer name.
No re-formatting images
Upload one photo of the can or tap handle — Tapline handles sizing it for email and social without extra editing.
See what actually landed
Track opens, clicks, and social engagement for every release from one dashboard, so you know which drops moved people through the door.
Ready to streamline your customer reach?
Join hundreds of local breweries, venues, and shops saving hours every week. One update delivers straight to every customer's inbox and feed.
📬 Fresh Batch Released!
Just nowBourbon Barrel Stout is now live on tap and online order...